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Here are the secrets and some of the reasons why Mobile Legends can be very successful and continue to booming in Indonesia:
1. Gameplay
Whether you're a fan of ML or not, it's undeniable Mobile Legends has the most fun gameplay hero for moba games, I really love the very unique Fanny gameplay (fun to play), and ML developers admit that their main focus in this game is put forward the gameplay (user experience), I admit to the affairs of graphics quality and design Mobile Legends is still behind compared to other moba-moba, but for the business of clear ML game gameplay, ranging from Fanny, Natalia, Gusion, Grock, Johnson, Chou, Zhask, Jawhead, Kagura, Diggie, Angela, all heroes have different gameplay so we will not get bored playing it.
Each new hero that has been released has a new gameplay so the players will be more hype and add a complete variety of existing gameplay, there are some similar gameplay (impressions like dicontek from other moba), but "there is nothing new under the sun", not there are really new / original in this life, all that is the result of inspiration from what we have seen / live and live how we pack it to be different, and can not be denied Mobile Legends do very well. No wonder many people are still addicted to play this game because hero-hero by way of main / new gameplay will continue to appear.
2. Social marketing
In contrast to moba next to an insanely intense ads ranging from facebook / google ads, influencer sponsors, endorse youtuber / artist, rewarding billions of gifts, free skin / pulses, etc., it sometimes becomes blunder and gives a cheap effect to the game Mobile Legends has a more genius approach to letting users enjoy and share freely via social media, making it easier for players to share to Facebook when we win, to new heroes / skins, while leveling / tiering, and everywhere there is a share button that easily makes the players share, not to mention there will be a small gift when we share so that the free lovers (which of course very much in Indonesia) will continue to share our newsfeed pages every day.In addition Mobile Legends also facilitate livestreaming features and gameplay records so that users can easily share their gameplay on YouTube and others, and more crucially they support the existing youtuber / influencer ML in order to get more exposure, try check / pay attention to social Mobile Legends media from Facebook, YouTube, including the official website, all their social media are even more outdated than the faster youtuber update the latest heroes and skins, instead they will promote the youtuber / social media influencers Mobile Legends through in-game from the page events, live streams, etc so they get a symbiotic mutualism where ML gets free marketing (external promotion) from external parties and those who make ML content can benefit through exposure more through advertisement, sponsor / endorse, e-sports, etc..
Instead of keeping up-to-date news through social media that just like competing and turning off the exclusivity of the other youtubers / influencers, they let the youtubers create and give them space to create content so that other players will get even more hype with upcoming updates. A little common secret that may also have been known to many people, the ML insiders may be disguised as a normal player / influencer to help the marketing of this game anonymously.
3. Difficulty hero
The level of difficulty of the hero that will certainly add to the excitement in playing this game, honestly the thing that most attracted me from this game is how to play Fanny is very difficult to master, it gives its own challenges and make us more motivated to play better, more difficult the hero of the playerpun will be more enthusiastic in mastering it, some of the difficult heroes that exist like Fanny, Gusion, Chou, Alice, etc. will be more interesting to be played than any other heroes who just push button / spam skill throughout the game.
4. Hero unique
While the game next door moba presents & amp; lemperman, Mobile Legends are more attractive to the local community by presenting heroes from the heroes of the player's countries, such as Indonesia (Gatotkaca), Philippines (Lapu-lapu), and the upcoming Malaysia (Hang Tuah).
There are also some heroes taken from the characteristics of a country eg:
- Japan (Kagura, Hayabusa, Hanabi),
- America (Clint – Coboy, Johnson – Transformers)
- Brazil (Bruno)
- Eropa (Harley/Lesley – Magician/Royal guard)
- Korea (Yi Sun-shin)
- China (Sun, Akai, Chou)
- This culture approach may seem trivial but it is actually quite effective and has an impact on players around the world.
That is why Mobile Legends can be successful and still survive to be top moba in Indonesia until now, the 2 most important factors that put forward the gameplay and support the influencers (in terms of marketing) is the cause why Mobile Legends can continue to sell and never get bored played, although many also sucks from this game ranging from lag problems, matchmaking that is not balanced, many players toxic / boy afk, skins that price is not logical, buff / nerf hero is not appropriate, etc., but overall this game is still the best moba compared to its competitors (at least I think so).
BONUS PICT!!!
